八十八年十一月二十日

　

　

Sponsored by
Direct Selling Research Center (DSRC)
College of Management
National Sun Yat-Sen University

Co-sponsored by
The Fair Trade Commission (FTC),
SMEA, Ministry of Economic Affairs

The Direct Selling Association (DSA) R.O.C.,
The Network Marketing Magazine

　

Date and Place:

20 November 1999 at National Chen-Chi University, Taipei, Taiwan

　

27 November 1999 at National Sun Yat-Sen University, Kaohsiung, Taiwan

　

~ Photos (1) ~ ~ Photos (2) ~

　

November 20, 1999(Saturday) Venue: National Cheng Chi University, Taipei
Time	Content	Place
08:30 \| 09:10	Registration	Reception
09:10 \| 10:30	Commencement Liu, Wei-Chi Victor/ President, National Sun Yat-Sen University (NSYSU)	International Convention Center
10:30 \| 10:40	Tea Break	Dessert Area
10:40 \| 12:10	Section I Chair: Dr. Jaw, Yi-Long / Department of International Business, National Taiwan University Commentator: Dr. Be, Lian-Dee / Department of Business Management, National Chen-Chi University Dr. Lian, Nai-Hua / Department of Business, National Taiwan University *“Service Quality of Direct Selling Companies.”* Chen, Der-Fa Robert and Ma, Yun-Long / Department of Business Management, NSYSU *“The Direct Selling Practical Systems.”* Chin, Yi-Heuy/ Institute of Human and Social Sciences, Academia Sinica	International Convention Center
12:10 \| 13:30	Lunch Break	Rest Area
13:30 \| 15:45	Section II Chair: Dr. Huang, Junying / Department of Business Management, NSYSU Commentator: Dr. Chuang, Cheng-Ming / Department of International Business, National Taiwan University Dr.You, Chang-Song / Department of Information Management, National Taiwan University Dr. Lin, Chien-Huang / Department of Business Management, National Central University *“Study on the Multi-level Marketing Firm’s* *Refund Policy and Consumers’ Satisfaction”* Chang, Aihwa / Department of Business Management, National Cheng-Chi University, Lee, Li-Wen / Department of Business Management, Fu Jen University “Transformation of Multi-level Mmarketing . *Industry under the Impact of E-Commerce”* Ying, Su-Cheng Sherman and Yang, Chia-Shen Celia / Amway Corp. *“Comparison of Full-time and Part-time Direct* *Selling Distributor’s Characteristics in Taiwan.”* Wu, Tzu-Ling and Chen, Der-Fa Robert/Department of Business Management, NSYSU	International Convention Center
15:45 \| 16:00	Tea Break	Dessert Area
16:00 \| 17:00	General Discussion Chair: Dr. Chen, Der-Fa Robert/ Director DSRC, NSYSU Panels: Dr. Huang, Junying / Department of Business Management, NSYSU Dr. Chuang, Cheng-Ming / Department of International Business, National Taiwan University Dr. You, Chang-Song / Department of Information Management, National Taiwan University Dr. Lin, Chien-Huang / Department of Business Management, National Central University	International Convention Center

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

November 27, 1999 (Saturday) Venue: National Sun Yat-Sen University, Kaohsiung
Time	Content	Place
08:30~09:10	Registration	Reception
09:10~10:00	Opening Ceremony Liu, Wei-Chi Victor, President, National Sun Yat-Sen University	International Convention Center
10:00~10:20	Tea Break	Dessert Area
10:20~11:50	Section I Chair: Dr.Tsai, Ray-Ming / College of Management, National Kaohsiung First University of Technology and Sciences Commentators: Dr. Lee, Sun-Shiang / Department of Finance, I-So University Dr.Tseng, Kuang-Hwa / Department of Business Management, National Chung-Cheng University “How Do the Brand Name’s Length and Suggestion Affect the Brand Image in Direct Selling Industry” Yeh, Ming-Yih and Leu, Ming-Sin / College of Business Management, National Taiwan University of Science and Technology “Analysis of the Differentiation between Taiwan’s South and North Direct Selling Distributors” Cheng, Yu-Lun and Chen Der-Fa Robert / Department of Business Management, NSYSU	International Convention Center
11:50~13:00	Luncheon	Dessert Area

　

　

　

　

　