Sponsored
by
Direct Selling Research Center (DSRC)
College of Management
National Sun Yat-Sen University
Co-sponsored
by
The Fair Trade Commission (FTC)
Direct Selling Education Foundation
(DSEF)
The
Direct Selling Association (DSA) R.O.C.
The Network Marketing Magazine
Date and Place:
12 October 2001 at National Sun Yat -Sen University, Kaohsiung, Taiwan
18 Octoberber 2001 at National Chen-Chi University, Taipei, Taiwan
Agenda (A)
October 12, 2001(Friday)Venue: National Sun Yat-Sen University, Kaohsiung |
||
|
Time |
Content |
Place |
|
09:00~09:30 |
Check-in
|
Reception |
|
09:30~10:30 |
Opening Ceremony |
International Convention Center |
|
10:30~10:50 |
Tea
Break
|
Dessert Area |
|
10:50~12:10 |
Academic Discussion “A
Study on the Media Pattern of Integrative Marketing Based on Direct
Selling Industry.” “The
Management of Internet Operation in Direct Selling Industry Under the
Development of E-Commerce.” |
International Convention Center |
|
12:10~13:10 |
Luncheon
|
Dessert Area |
|
13:10~ 14:30 |
Academic Discussion “The
Research of the Inappropriate Service Performance and its Remedy;
Customer Satisfaction and the willingness for Repurchase” “The Reengineering of Direct Selling Business in the Knowledge-Economy Age-The Construction and the Application of the Direct Selling Assistant System.” |
International Convention Center |
|
14:30~14:40 |
Tea
Break
|
Dessert Area |
|
14:40~16:00 |
n
Academic
Discussion “The Comparative Study
of Direct Selling Companies’ Marketing Strategies.” “The Evaluation of Direct Selling Company’s Marketing Website Content.” |
International Convention Center |
|
16:00~17:00 |
General
Discussion |
International Convention Center |
Agenda (B)
October
19, 2001(Friday)
Venue:
National Taiwan University, Taipei
|
||
|
Time |
Content |
Place |
|
09:00~09:30 |
Registration
|
Reception |
|
09:30~10:30 |
Opening Ceremony
|
Multipurpose Hall |
|
10:30~10:40 |
Tea
Break
|
Dessert Area |
|
10:40~12:00 |
Academic Discussion “A
Strategic Analysis on the Application and the Construction of the
Knowledge Management by a MLM Company.” “The Impact of Involving in Knowledge Transformation on Customer’s Satisfaction and Loyalty Level towards the Direct Selling Distributors.” |
Multipurpose Hall |
|
12:00~13:00 |
Lunch
Break
|
Dessert Area |
|
13:00~14:20 |
Academic Discussion “The
Preliminary Study on the Successful Operating Model of Senior Direct
Selling Distributors.” “The
Impact of Fair Trade Law, Multilevel Marketing Management Guideline on
the Direct Selling Industry” |
Multipurpose Hall |
|
14:20~15:10 |
General Discussion
|
|
|
15:10~15:30 |
Tea Break |
Dessert Area |
|
15:30~16:30 |
Accolades/Distinctions -The Tribute of
Public Welfare Activities by Overall Direct Selling Industry. |
|
