Sponsored
by
Direct Selling Research Center (DSRC)
College of Management
National Sun Yat-Sen University
Co-sponsored
by
The Fair Trade Commission (FTC),
The Direct Selling Association (DSA)
R.O.C.,
The Network Marketing Magazine
Date and Place:
14 November 1998 at National Sun Yat-Sen
University, Kaohsiung, Taiwan
28
November 1998 at National
Taiwan Normal University, Taipei, Taiwan
November
14, 1998
Venue
: National Sun Yat-Sen University, Kaohsiung
|
|
|
Time |
Content
|
|
08:30 | 09:00 |
Registration
|
|
09:00 | 09:40 |
Opening
Ceremony
Liu,
Wei-Chi Victor, President, National Sun Yat-Sen University |
|
09:40 | 10:00 |
Tea
Break
|
|
10:00 | 11:40 |
Section
I
Chair: Dr. Huang, Hur Jason/ Department of Business Management, National Sun Yat-Sen University Commentator: Dr. Chou, Tai-Hua/ Department of Business Management, National Sun Yat-Sen
University
“Management
of Multi-level Marketing Network” Chen,
Der-Fa Robert and Cheng, Hsu-Tang /Department of Business Management,
Natioanl Sun Yat-Sen University “Market
Pplanning Strategies of Service Industry” Horng,
Shun-Ching/ Department of Business Management, National Cheng-Chi
University Tsai,
Ming-Da / Department of Information Management, Nan Hua College of
Management |
|
11:40 | 13:00 |
Lunch
Break
|
|
13:00 14:40 |
Section
II
Chair:
Dr. Chen, Cheng-Nan/ Department of Business
Management, National Cheng-Kung University Commentator:
Dr. Huang, Hur Jason/ Department of Business Management, National Sun
Yat-Sen University “Impact
of Consumers’ Life Trend Experiences on the Purchase Frequencies of
Direct Selling Products.” Yeh,
Ming-Yih and Jaw, Cheng-Hsiung/ Department of Business Management,
National Taiwan University of Science andTechnology “Operational
Management and Tax Planning of Multi-level Marketing Firms.”
Chen
Der-Fa Robert, Liu, Shen-San and Chen, Wei-Huang/ Department of Business
Management, NSYSU |
|
14:40 | 15:00 |
Tea
Break
|
|
15:00 | 16:40 |
Section
III
Chair: Dr. Chou, Tai-Hua/
Department of Business Management, National Sun Yat-Sen University Commentator:
Dr.
Chen, Cheng-Nan/ Department of Business Management, National Cheng-Kung
University “The
Integration and Conflicts of Direct Selling with Other Marketing
Channels.” Huang,
Chi-Long and Chen, Der-Fa Robert/ Department of Business Management,
NSYSU
“Characterics of Taiwanese Direct
Selling Customers.” Mau,
Yeong-Jen and Chen, Der-Fa Robert/ Department of Business Management,
NSYSU |
|
16:40 | 18:00 |
General
Discussions
“Building Consumers’ Confidence on Multi-level Marketing
Business.” Chair:
Chen, Der-Fa
Robert/ Director DSRC, NSYSU Panels:
Cheng,
David Y. / Commissioner FTC Chou,
John / President DSA R.O.C Chou,
Tai-Hua / Department of Business Management, NSYSU Chen,
Cheng-Nan/ Department of Business Management, National Cheng-Kung
University |
November 28, 1998Venue: National Taiwan Normal University, Taipei |
|
|
Time |
Content |
|
08:30 | 09:00 |
Registration |
|
09:00 | 09:40 |
Opening CeremonyLiu Wei-Chi Victor, President, National Sun Yat-Sen University |
|
09:40 | 10:00 |
Tea Break |
|
10:00 | 11:40 |
Section IChair: Dr. Jaw, Yi-Long /Department of International Business, National Taiwan University Commentator: Dr. Chang, Aihwa /Department of Business Management, National Chen-Chi University “Marketing
Survey on Consumers’ Satisfaction with Multi-level Marketing
Products” “Life
Style of Direct Selling Employees.” Huang, Shau-Yen, Department of Applied Life Science, Fu-Jen University |
|
11:40 13:00 |
Lunch Break |
|
13:00 | 14:40 |
Section IIChair: Dr. Chang, Aihwa /Department of Business Management, National Chen-Chi University Commentator: Dr Horng, Shun-Ching /Department of Business Management, National Chen-Chi
University “Behavior Analysis of Consumers’ Involvement in Direct Selling Ensemble Products.” Chen, Der-Fa Robert and Chen, Mei-Ping/ Department of Business Management, NSYSU “The Relationship of Undergraduate Students’ Value with the Recognition, Attitude and Behaviors of direct selling.” Yeh, Ming-Yih and Leu, Chin-Long/ Department of Business Management, National Taiwan University of Science and Technology |
