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I、 Preface:

　　Established since September 1998, Direct Selling Research Center has been conceiving new ideas to advance the direct selling research, advocating the appropriate managerial principles and raising public’s acceptance in direct selling; impels our university to be vital in direct selling research.

1999 year-end, to improve our understanding and interaction with direct selling industry, we have invited experienced direct sellers to be our advisors. December 1999, we convened an advisory council and have generated many precious suggestions and assistance. June 2000, we initiated our first direct selling summit and invited only chief officers from leading direct-selling firms, direct selling distributors, government officers and scholars to attend, to discuss various topics and to increases communications among enterprises, government and academy. The summit came out successfully and participants were supportive of the event and recommend similar events to be held regularly on every January and June and extend invitees to all chief officers of leading direct selling firms, leading direct selling distributors and government ministers. During the summit, we had chosen five preparatory commissioners for future arrangements and set out next summit on after 2001 New Year. Later on this conference, we will aggressively organize our next direct selling summit on January 2001.

II、 Completed Tasks:

Event	Time	Place
Direct Selling Research Center: Advisory Council	December 19,1999	Taipei
Adaptation of Direct Selling Business Under the Impact of E-Commerce	March 24,2000	Taipei
Direct Selling Summit	June 27,2000	Taipei
Panel Discussion on WFDSA ‘s presidential visit	August 14,2000	Taipei
Fifth Academic Symposium on Direct Selling and Selections of Year 2000 Best Dissertations	November 4, 2000 November 18, 2000	Kaohsiung Taipei
Recognition of Legal Direct Selling Companies Panel Discussion	November 25, 2000	Taipei
DSRC Homepage Renovation and Maintenance	November 2000 ~December 2000	Kaohsiung

III、 Achievements:

一、Direct Selling Research Center: Advisory Council

(一) Time & Place: December 19, 1999 at Public Administration and Business management Center, National Cheng-Chi University, Taipei

(二) Chair: Liu Wei-Chi Victor, President, National Sun Yat-Sen University

(三) Represented Advisors:

1. President, Chou, John	Direct Selling Association, R.O.C
2. Chairman, Chang, Ming-Chun	Lotes Development Ltd.
3. Special Assistant, Hsieh, Jen-Chiang	Lotes Development Ltd.
4. President, Huang, Shu-Jean Tina	Avon (Taiwan) Corp.
5. Special Assistant, Chiou, Tzu-Yuan	MJ Life Corporation Limited
6. General Manager, Chang, Shih-Huey	Hwa-Ching Corp.
7. Special Assistant, Lee, Ting-Ying	Lin-Yuan Corp.
8. Vice Manager, Chen, Tzu-Ling	Red-In International Corp.
9. President, Zhon, Shian-Fong	Chia-Jei Corp.
10. General Manager, Liu, Shu-Chun John	Melaleuca Corp.
11. General Manager, Chen, Shang-Cheng	Bionatural International Corp.
12. Chairman Leu, Kuang-Ching	Green Corp.

二、Adaptation of Direct Selling Business under the Impact of E-Commerce

(一) Sponsor: Direct Selling Research Center, Department of Business Management, National Sun

Yet-Sen University

(二) Time & Place: March 24, 2000 at B11, Public Administration and Business Management Center,

National Cheng-Chi University, Taipei

(三) Keynote Speakers:

Dr. Chen Der-Fa Robert, Director, DSRC

Dr. Liang Ding-Peng, Dean of Academic Affairs, NSYSU/ E-Commerce Expert

Dr. Chen Wen-Hsien, Department of Information Management, National Taiwan University/ E-Commerce Expert

Dr. Huang Kuang-Tsai, Pre-Vice President, Global E-Commerce Division, IBM Corp.

Mr. Liu Lun-Kai Kevin, Manager of Information Management Division, Amway Corp.

Mr. Liu Sue-Ting Francisco/ Assistant to CEO, Nu Skin Corp.

(四) Participants: 50 People

三、Direct Selling Summit

(一) Sponsor: Direct Selling Research Center, Department of Business Management, National Yat-Sen University

(二) Co-sponsors:

Department of Health, The Executive Yuan of Republic of China

SMEA, Ministry of Economic Affairs

Department of Tax, Ministry of Finance

The Direct Selling Association (DSA) R.O.C.,
The Network Marketing Magazine

(三) Time & Place: June 27, 2000 at Room 202, Education Building, Taiwan Normal University, Taipei

(四) Governmental officers:

Fair Trade Commission

Department of Tax, Ministry of Finance

Department of Health

(五) Participants: Chief administrative officers and leading distributors of direct selling firms.

(六) Attendants: 70

四、Panel Discussion on WFDSA ‘s Presidential Visit

(一) Sponsor: Direct Selling Research Center, Department of Business Management, National Sun Yat-Sen University

The Direct Selling Association (DSA), ROC

(二) (二) Time & Place: August 14, 2000 at B1 Business Center, Agora Garden,Taipei

(三) (三) Preface:

1. Jim Preston, President of WFDSA

2. David Y. Cheng, Leader of Multilevel Marketing Team, Fair Trade Commission

3. Der-Fa Robert Chen, Director of Direct Selling Research Center, NSYSU

4.John Chou, President of Direct Selling Association, ROC

5.Chih-Chun Chiang, Chairman of Consumer Education Foundation, R.O.C

(四) (四) Attendance: 120

五. 五. Fifth Academic Symposium on Direct Selling and Selections of Year 2000 Best Dissertations

(一) (一) Sponsor: Direct Selling Research Center, Department of Business Management, National Sun Yat-Sen University

(二) (二) Co-sponsors:

Department of Health, The Executive Yuan of Republic of China

SMEA, Ministry of Economic Affairs

Department of Tax, Ministry of Finance

The Direct Selling Association (DSA) R.O.C.
The Network Marketing Magazine

(三) (三) Time & Place:

November 4, 2000 at International Convention Center, Library and Information Building, National Sun Yat-Sen University

November 18,2000 at International Convention Center, Public Administrative and Business Management Center, National Cheng-Chi University

(四) (四) Publication: The Collection of Direct Selling Company Cases

(五) (五) Presented Thesis:

Topics:

1.“The Effects of Pension Plan on the Independent Distributors.”

2.“A Study on the Reasons of the Distributors’ Leaving a Direct Selling Company.”

3.“Comparison of Reward Systems in Different Direct Selling Companies.”

4.“The Study of the Health Food Consumer Behaviors in Taiwan.”

5.“The Possibilities of Licensing among the Independent Distributors.”

6.“Evaluation of Direct Selling Business Performance.”

7.“The Attitude of the Independent Distributors and General Public Toward the Web-Site Content.”

(六) (六) Chair: Liu, Wei-Chi Victor, President, National Sun Yat-Sen University

(七) (七) Invitees:

1.Chao Yang-Chin, Commissioner, FTC

2.Lin Dong-Shen, Director of 3^rd Division, FTC

3.Liu Sue-Ting, Secretariat, Direct Selling Association(DSA), ROC

4. Lee Chiu-Tsu, Director of Network Marketing Magazine

(八) (八) Attendance: 200

(九) 2000 Annual Best Direct Selling Thesis Award: “Evaluation of Direct Selling Business Performance”

六. Panel Discussion on Recognition of Legal Direct Selling Companies

(一) Sponsor: Direct Selling Research Center, Department of Business Management, National Sun Yat-Sen University、The Direct Selling Association (DSA), ROC

(二) Time & Place: November 25, 2000 at International Convention Center, National Taiwan University

(三) (三) Chair: Leu Yu-Lun, Assistant, Consumer Ads., Ming Sheng News

Panels:

1. David Y. Cheng, Commissioner FTC

2. Chih-Chun Chiang, Chairman, Direct Selling Education Foundation (DSEF)

3. John Chou, President DSA, ROC

4. Jaw Yi-Long, Director of International Business, National Taiwan University

5. Der-Fa Robert Chen, Director of DSRC, NSYSU

(四) (四) Attendance: 70

七. DSRC Homepage Renovation and Maintenance

(一) Person in Charge: Wang Chao-Hsiung

(二) Major Tasks:

l First Page: Categorization/Classification and message post.

l Classification according to users’ friendliness and needs.

l Full text of DSRC’s published thesis online

l Information survey of direct selling business online

l Enhance the function web-linkage.

l Strengthen English Web-site Content

l Updated Web-site Content Regularly

Through the above activities, National Sun Yat-Sen University has earned FTC and Direct Selling Industry’s respect, especially this year, we received Direct Selling Education Foundation (DSEF)’s recognition and grants for “Fifth Academic Symposium on Direct Selling” first time. In addition to our efforts in reaching every university and college professor and students’ understanding of our contribution to direct selling research, we also receive various emails inquiring about direct selling business domestically and from overseas. Direct Selling Research Center (DSRC) has then becoming the representative of business, government, and academy within direct selling industry.

IV. Self Evaluation

Two years after DSRC’s establishment, with shortage of resources, we organized five global activities to win government, business and academy’s recognition - a step closer to the success. Through the construction of Web-site, we hope to provide the academic and practical information to interest parties, gradually establish DSRC’s professional position nation and worldwide, looking forward to obtain more resource.

V. Conclusion

With the efforts made by our dean, DSRC is able to gather all domestic scholars and experts interested in direct selling research, and extend to build it s academic position in direct selling research. DSRC is able to provide information to government and direct selling business and undertake their research projects. We are looking forward to the strong support from direct selling business and to work harder to enhance our professional image and management quality; hoping to become the world-renown direct selling research institute.