February 26, 2001

Dear fellows in direct selling industry:

“Enhancing our Management Standard and Raising Public Image in Direct Selling” is apparently the goal we need to commit in this 21 century. It is necessary for us to be more contributed in research, introduced of professional knowledge and involved in public welfare activities to accomplish the goal. DSRC is fully prepared to take on upcoming challenges for achieving this goal and I personally, as well, is prepared to be the gardener for the direct selling garden, to cultivate and to nurture it so that it could be effloresce. I hope that all of you would understand the grants made to DSRC would be fully utilized to upgrade its function and explore its operation effectively.

With its objective and fair prospective, DSRC has gradually gaining everyone’s affirmation and support for each event. The “ Direct Selling Industry Summit” holding June last year and January this year are aimed to unity everyone in direct selling industry, slate their differences to work towards the development and improvement of direct selling. We believe that this united force will help us breaking out our mauve pas and recreate the pinnacle. Confronted with the E-trend (technology and movement), we plan a “Direct Selling E-Commerce Way Seminar” to set us a discussion between everyone and professionals to figure out the strategy direct selling industry should capture for its advantage. In addition, we will work hard to arrange every event to enhance our direct selling management standard and to raise our direct selling image for the goal of winning a respective position and letting everyone undertaking the direct selling job be proud.

DSRC is a self-sufficient unit operated under the regulatory of National Sun Yat-Sen University. We often encounter difficulties in locating funds for initiation of every activity. It is therefore significant important to receive support from all industries, especially from the fellows in direct selling field. Since National Sun Yat-Sen University is a national university and all the donations address to DSRC is tax deductible, no limitation on the donated amount is required. Whether you are positioned as direct selling companies or direct selling distributors, we appreciate very much for your contributions, even the donations is as small as a few thousand dollars or up to million dollars.

We will provide last year’s accomplishments and action plans this year for your review, hopefully you will give us your affirmation and recognition and fund support to our center. To reciprocate your donation, we have registered a “Tribute System” and “Feedback plan” to provide an extra benefits for your support.

Everyone’s donation will be credited into the register funding account for DSRC’s future uses. DSRC will harness the fund effectively, conducting more activities, to grow prosperously and finally standing up to the world class standard. Let us work together for this dream to come true.  

Yours truly,

Der-Fa Robert Chen

Director, Direct Selling Research Center

College of Management

National Sun Yat-Sen University

.