2001 National Direct Selling Industry United Welfare Activity

Direct Selling Heart & Heart

Warmth Your Tender One to One

【Project Report】

Organized by

Direct Selling Research Center, NYSU

Sponsored by

Direct Selling Industry United Welfare Promotion Committee

July 24, 2001

2001 National Direct Selling Industry United Welfare Activity

I. Objective:

Direct selling was a fine marketing channel founded in 1945 to shorten the difference of each channel and to cut transaction cots. However some unethical firms altered the principles of direct selling to earn money destroying its fine image. Even though later on the government has established laws and standards to regulate multilevel marketing conducts to protect consumers, other decent companies behaving well, we are still unable to change consumers’ negativity about us.

In the past, direct selling companies work independently and have fewer interactions with other firms causing the power to promote the welfare scattered and the outcome being comparatively small. Moreover the media has reported more negative news than the positive one about the multilevel marketing, makes us even more difficult to alter customers’ attitude.

During the Direct Selling Industry Summit this January, a firm raised an idea - to organize social welfare activities. After several discussions, we finally come up a solid idea. Prof. Robert Chen, dean of the Direct Selling Research Center, National Sun Yat-Sen University will be the summoner for the welfare activity, to cohere all honest direct selling firms together to organize “2001 Nationwide Direct Selling United Welfare Activity” in order to win public’s appreciation for our industry.

II. Plan:

1. Date: Mid-September 2001

2. Sponsored by National Direct Selling Industry United Welfare Promotion Committee

3. Guided by Ministry of Interior, Fair Trade Commission

4. Co-sponsored by Direct Selling Association, ROC

財團法人伯仲文教基金會

現代婦女基金會

Network Marketing Magazines

平面及電子媒體

5. Participants: All direct selling companies and direct selling distributors over the nation.

6. Organization Structure:

Welfare Promotion Committee

Director

Officer

Planning Team Activity Team Publicity Team

Team Head Team Head Team Head

Staff

Staff

Staff

Staff

Staff

Staff

III. Content

“Subscription for Protectories, Love T-shirt for Sale ”

1. Form:

(1). Each direct selling company will subscribe its own quantity of T-shirts (cost approx. NT$80.00, allocated activity fee NT$5.00) and sell them at the suggested selling price NT $200.00 through its marketing channels. Revenue generated from the sales will be counted towards the amount each company donates to the protectories.

(2). Each direct selling company joining this activity must subscribe at least 500 pieces of T-shirts.

(3). The selection of protectories will be determined and approved by the commission.

2. Achievement:

The forecast sale is around 50,000 pieces×NT$200/piece, equal to NT$10million; after deduction of manufacture costs and execution fees, the subscription sums up to NT$5.75 million.

3. Procedure:

w July – Announce the activity during the direct selling industry summit and proceed with further discussion. Each direct selling company should confirm their subscribing quantities no later than July 31.

w August –A committee meeting will be held on the afternoon of August 7 (Tuesday) in Taipei to elect director and establish task force in order to determine the working schedule for the sales and logistics. Later, we will arrange a press conference to publicize our activity content.

w September – The ceremony for the subscription to the protectories will be scheduled on September 28, 2001,Confucius Day. At this same day, each company will hand over the donation to the portectories it subscribes.

w October – Appraise companies that performing superbly in this activity during the Sixth Academic Symposium on Direct Selling on October 19, 2001

4. Attachment:

(1) Activity Slogan & Logo

(2) Samples of each company’s logo

Attachment I: Activity Slogan and Logo

Direct Selling Heart and Heart, Warmth with Tender One to One

Activity Slogan Concept:

Direct selling companies have managed to work independently for many years, but most of the public is still unfamiliar, not understand or misunderstand about its operation. For those direct selling companies operating decently shall have the rights and responsibilities to inform consumers and to develop good impression in order to upright their misconception. Since working alone would reduce the effectiveness, we should collaborate with each other through interaction and communication in order to cohere our strength and make better for the society.

Logo Concept:

Accompanied with the activity concept and theme “Direct Selling Heart and Heart, Warmth with Tender One to One”, we look forward to reach a fruitful result and develop good impression for customers within the designed logo containing company’s trademark. The Logo is designed with centered on Love, applied Freehand style to exhibit youth and cheer; colored with warmth and sweetness to develop a very tender vision. The hand in hand represents the care and love of every member of the direct selling industry united to the society.