The mission of the Direct Selling Research Center (DSRC) is to promote the decent concept and practice of the direct selling by encouraging the academic community to study the direct selling business. The mission could be further classified into five aspects:

1. Devoting to the study of direct selling related topics.
2. Preaching the decent concept of direct selling management.
3. Holding the education and training programs in direct selling.
4. Exchanging the research experiences on direct selling with scholars all over the world.
5. Promoting the natioanl academic reputation on the research of direct selling.

In order to full-fill the mission, the following tasks will be carried out:

1. To obtain the grant of research projects from the government agents and the direct selling business.
2. To open the education and training programs.
3. To organize the academic and practice symposium.
4. To carry out the promotion plan of the rules and regulations on direct selling
5. To set up a homepage of DSRC.