|
2209.01 |
Hsu, Tsuen-Ho
& Xiu-Deng Xang
(2004)
「Integrated
Marketing Communication Analysis on
Multi-level Marketing」,
The ninth
academic symposium on selling,
1-16,
Beijing, China.
|
|
2209.02 |
Du, Peng(2004)
「A
Study on the Interrelation between Distributors’ Involvement,
Satisfaction and Loyalty」,
,
The ninth
academic
symposium on selling,
17-49,
Beijing, China.
|
|
2209.03 |
Chen, Der-Fa Robert & Jau-Shyong
Wang (2004)
「The
Relationship among the Ethics Codes Perception, Job Satisfaction and
Organization Commitment of Independent Distributors」,
The ninth
academic symposium on selling, 51-76,
Beijing, China. |
|
2209.04 |
Chen, Der-Fa Robert & Hsu,
Jun-Yi(2004)
「The
Application of Mobile Commerce to Direct Selling Business」,
The ninth
academic
symposium on selling,
77-105,
Beijing, China. |
|
2209.05 |
Lin,Yi-Ping,
Tung, Yu-chuan &
Lin, Chen-Sheng(2004)
「The
Effects of Trust and Relationship Commitment on Cooperative Performance：The
Empirical Examination for Multi-level marketing (MLM) Distributors.」,
The ninth
academic
symposium on selling,
105-128,
Beijing, China. |
|
2209.06 |
Zhan, Qing
(2004)
「Discussion
about the Government Control of the Direct Selling Industry of China」(Chinese),
The ninth
academicsymposium on selling,
129-142,
Beijing, China. |
|
2209.07 |
Liu, Dong(2004)
「Analysis
on Competitive Logic of Multi-Layer Direct-Selling: Amway as an Example」,
The ninth
academicsymposium on selling,
143-160, Shanghai,
China. |
|
2209.08 |
Lee,
Liang-Syuan
(2004)
「The
Benefits of Integrated Marketing Communication in Multi-level Marketing--A
Case Study of Amway Taiwan Limited Company」,
The ninth
academic symposium on selling,
161-189, Shanghai,
China. |
|
2209.09 |
Huang,
Jun-Ying,
Lin,Yi-Ping
&
Lin, Chen-Sheng(2004)
「The
Effects of Leadership Style on Relational Bonds ,
Relationship Value and Loyalty」,
The ninth
academicsymposium on selling,
191-212, Shanghai,
China. |
|
2209.10 |
Yan, Rui-Mei(2004)
「Identifying
Motivational Factors to Affect Direct Sellers' Intentions to
Participate in Training Programs」,
The ninth
academic
symposium on selling,
213-235, Shanghai,
China. |
|
2209.11 |
Chen, Der-Fa Robert & Wang, Jau-Shyong(2004)
「The
Impact of Trust Model on Customer Loyalty－A
Study of Direct
Selling Industry」,
The ninth
academic
symposium on selling,
237-270, Shanghai,
China. |
|
2209.12 |
Cao, Wen-Qin, Lin, Lin-Cen,
Hou, Xiu-Zhen,
Xiong, Yi-Xin & Zeng, Yi-Hui (2004)
「The
Effects of Relationship Marketing and Relationship Quality on Customers’
Loyalty」,
The ninth
academic
symposium on selling,
271-295, Shanghai,
China.
(2004 Best Direct Selling Pa |
Abstract of paper